Digital-publishing

E.O. Wilson's Book

• There is a significant difference in layout depending on the orientation of the iPad.

• The horizontal orientation has a layout that prominently features the images and video, and sliding a finger across changes the entire frame, like turning a page in a book.

• The vertical orientation places visual emphasis on the text, and the images are small thumbnails that must be clicked on to be viewed properly. Also it has a scrolling rather than a page turning effect.